Lead scores help you prioritise follow-ups by indicating how likely a caller is to become a paying customer. Your AI Receptionist automatically scores each call.
Lead score categories
Score | Badge | Meaning |
70-100 | Hot (Red) | High intent buyer. Ready to purchase or book soon. Prioritise immediate follow-up. |
40-69 | Warm (Orange) | Interested prospect. Considering your services. Follow up within 24 hours. |
0-39 | Cold (Blue) | Information seeker. Just enquiring or not a good fit. Lower priority. |
How lead scores are calculated
Your AI analyses the conversation and considers:
Buying signals - Did they ask about pricing, availability, or booking?
Urgency - Do they need service soon?
Specificity - Did they describe a specific need vs general questions?
Engagement - How much did they interact with the AI?
Budget indicators - Did they mention budget or accept pricing?
Using lead scores effectively
Filter by Hot leads to see your most promising opportunities
Check Warm leads daily - they may need nurturing
Review Cold leads weekly - some may warm up over time
Look at the transcript to understand why a score was given
Note: Lead scores are suggestions based on AI analysis. Use your own judgement alongside them - you know your business best.